Marlies Dekkers: ELLE Magazine’s 'Innovator of the Year' and the Paris Salon de lingerie ‘Creator of the year’ continues to thrill and excite. Marlies Dekkers is a Dutch lingerie designer whose designs are seen internationally as pioneering, trendsetting and innovative. Traditional  lace and ribbon make way for a strong ensemble of lines, layers and subtle cut-outs in unexpected places. Celebrity clients includes: Lady Gaga, Dita Von Teese, Paris Hilton, Britney Spears, Alisha Dixon, Juliet Binoche, Janet Jackson, Rhianna, Christina Aguilera, Monica Cruz, Fergie and Girls Aloud to name but a few. 

Lascivious was founded in 2004 by Chloe Hamblen - it was fuelled by a passion for the aesthetics of sex and a flair for sophisticated, modern design Chloe began designing, making and selling from her bedroom. Now stocked in boutiques worldwide including Barneys in New York, Coco De Mer London and now Puritan, the brand is constantly growing with the addition of new lines, collaborations and accessories.

VFox: For every woman who wants to feel beautiful, Brisbane lingerie label VFox has produced a stunning range of lingerie which include handmade couture knickers. Combining soft sensuous silks with brooches, feathers, antique lace and crystals, these knickers celebrate the little girl who loved to dress up. But these are knickers strictly for grown ups.

Damaris has achieved a cult following and her sexy lingerie is sought after internationally. Damaris' exciting lingerie designs have influenced many top-league designers through her 'daring to bare', and teasing innovativeness. This provocative fashion leader is unique. Avant-garde lingerie designs in natural luxurious fabrics, are epitomised by the Damaris signature Bow Knicker with a cheeky bottom cleavage. 

Mimi Holliday: Lingerie queen Damaris Evans launched her diffusion line, Mimi Holliday in 2003 and whilst she incorporates her signature silk chiffon, lace and ribbon trims, the pieces are practical enough for everyday wear. The 1950s-inspired polka-dot chiffon sets and signature bow knickers are the essential foundations to any stylish girl's wardrobe.

Notforcooking: Things are heating up in the kitchen and it’s all down to a sexy new range of aprons from 'notforcooking'. Think Nigella Lawson rather than Gordon Ramsay because these are aprons designed to unleash the domestic goddess in every woman.

Whether you’re in the kitchen as the playful hostess or a cheeky maid preparing something tasty for that special someone, these aprons are equally gorgeous teamed with a little black dinner dress or alternatively with not very much at all! Each apron comes with a matching knickers to complete that sexy retro look so they not only look good but are functional as well.

What Katie Did: Authentic 1940s and 1950s style lingerie, including their famous, spiral stitched bullet bra (which has been a press favourite gracing everybody from Gwyneth Paltrow to Victoria Beckham this season) all cut to suit modern girls on the go.

Puritan also stock Millesia, Eternal Spirits, The Modern Courtesan, La Perla, Chantal Thomass, Lula Starr, Willow and Karen Millen.